To develop a complete resource pack to support the Health and Wellbeing Assessment Program.
- Brand and packaging design
- Introductory promo video
- Video case studies
- Video workshops
- Briefing Booklets
- PowerPoint presentations
- Pilot Program customize for own brand use by TOCS and FOCS
Under direction from Rail Professional Development we initially created various options for brand style. Our recommendation was to lead with the name Healthâ€ as the brand ensuring there could never be any misinterpretation of the brand values and also enabling the brand be used a sub-identity on suitable documentation.
We then developed all the separate elements of resource as noted above and created a marketing pack to promote the resource as a customised offering to the rail industry. We are currently working with a number of TOCS/FOCS to pilot the Health and Wellbeing Risk Assessment resource and assist with the most appropriate integration with existing briefing cycles.